HOG
Harley-Davidson
$24.79
−$0.70 (−2.75%)Jul 27, 2026
Key metrics
The numbers that frame HOG today
- Market cap
- $2.61B
- P/E (TTM)
- 11.3
- EV / FCF
- 68.5
- Gross margin
- 33.5%
- EV / Sales
- 0.7
- ROIC
- 4.2%
- Div yield
- 2.94%
- Debt / equity
- 0.7
- 52wk Low
- $16.96
- 52wk High
- $30.44
Growth
Revenue and earnings trend for HOG
RevenueNet income
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Revenue and earnings trends, margins and the multi-year trajectory - free with an account.
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Free cash flow and financial health
Free cash flowNet debt
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Free cash flow detail, returns on capital and the balance-sheet trend - free with an account.
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Recent insider buying and selling activity
PurchasesSales
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Already a member? Log inFrequently asked questions
Plain-English answers about HOG
Is Harley-Davidson a good buy?
Yes. Harley-Davidson has excellent quality and strong momentum. Both signals support the setup. Growth looks strong, which supports the long-term business case. We think Harley-Davidson is selling at a low price.
What is the market capitalization of HOG?
Harley-Davidson's market capitalization is $2.61B.
What is the P/E ratio for HOG stock?
Harley-Davidson's current P/E ratio is 11.3.
What is the 52-week high for HOG stock?
The 52-week high for Harley-Davidson is $30.44. The current close of $24.79 is 18.6% below that high.
What is the 52-week low for HOG stock?
The 52-week low for Harley-Davidson is $16.96. The current close of $24.79 is 46.1% above that low.
Does HOG stock pay dividends?
Harley-Davidson pays a dividend. The latest dividend per share in the company data is $0.73, which implies a yield of 2.94% based on the current close.
What is the Debt / Equity ratio for HOG?
Harley-Davidson's Debt / Equity ratio is 0.72.