HOG
Harley-Davidson
$28.85
−$0.11 (−0.38%)Oct 26, 2026
Key metrics
The numbers that frame HOG today
- Market cap
- $3.00B
- P/E (TTM)
- 15.9
- Gross margin
- 33.1%
- EV / Sales
- 0.8
- ROIC
- 4.9%
- Div yield
- 2.55%
- Debt / equity
- 0.7
- 52wk Low
- $16.85
- 52wk High
- $29.35
Growth
Revenue and earnings trend for HOG
RevenueNet income
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Revenue and earnings trends, margins and the multi-year trajectory - free with an account.
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Free cash flow and financial health
Free cash flowNet debt
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Free cash flow detail, returns on capital and the balance-sheet trend - free with an account.
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Recent insider buying and selling activity
PurchasesSales
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Already a member? Log inFrequently asked questions
Plain-English answers about HOG
Is Harley-Davidson a good buy?
Yes. Harley-Davidson has excellent quality and strong momentum. Both signals support the setup. Growth looks strong, which supports the long-term business case. We think Harley-Davidson is selling at a fair price.
What is the market capitalization of HOG?
Harley-Davidson's market capitalization is $3.00B.
What is the P/E (TTM) ratio for HOG stock?
Harley-Davidson's P/E (TTM) ratio is 15.9, based on trailing earnings.
What is the 52-week high for HOG stock?
The 52-week high for Harley-Davidson is $29.35. The current close of $28.85 is 1.7% below that high.
What is the 52-week low for HOG stock?
The 52-week low for Harley-Davidson is $16.85. The current close of $28.85 is 71.2% above that low.
Does HOG stock pay dividends?
Harley-Davidson pays a dividend. The latest dividend per share in the company data is $0.74, which implies a yield of 2.55% based on the current close.
What is the Debt / Equity ratio for HOG?
Harley-Davidson's Debt / Equity ratio is 0.74.