HOG
Harley-Davidson
$26.96
+$0.29 (+1.09%)Sep 10, 2026
Key metrics
The numbers that frame HOG today
- Market cap
- $2.81B
- P/E (TTM)
- 13.8
- EV / FCF
- -24.2
- Gross margin
- 33.1%
- EV / Sales
- 0.8
- ROIC
- 4.9%
- Div yield
- 2.73%
- Debt / equity
- 0.7
- 52wk Low
- $16.96
- 52wk High
- $30.44
Growth
Revenue and earnings trend for HOG
RevenueNet income
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Revenue and earnings trends, margins and the multi-year trajectory - free with an account.
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Already a member? Log inCash flow & returns
Free cash flow and financial health
Free cash flowNet debt
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Free cash flow detail, returns on capital and the balance-sheet trend - free with an account.
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Recent insider buying and selling activity
PurchasesSales
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Already a member? Log inFrequently asked questions
Plain-English answers about HOG
Is Harley-Davidson a good buy?
Yes. Harley-Davidson has excellent quality and strong momentum. Both signals support the setup. Growth looks strong, which supports the long-term business case. We think Harley-Davidson is selling at a fair price.
What is the market capitalization of HOG?
Harley-Davidson's market capitalization is $2.81B.
What is the P/E ratio for HOG stock?
Harley-Davidson's current P/E ratio is 13.8.
What is the 52-week high for HOG stock?
The 52-week high for Harley-Davidson is $30.44. The current close of $26.96 is 11.4% below that high.
What is the 52-week low for HOG stock?
The 52-week low for Harley-Davidson is $16.96. The current close of $26.96 is 58.9% above that low.
Does HOG stock pay dividends?
Harley-Davidson pays a dividend. The latest dividend per share in the company data is $0.74, which implies a yield of 2.73% based on the current close.
What is the Debt / Equity ratio for HOG?
Harley-Davidson's Debt / Equity ratio is 0.74.